In case you haven’t been following the ins and outs of SEO over the past year, there’s been a new asset hit the arsenal of SEO companies it’s something that’s tried and true – building your company’s brand.
When most small business owners think about building their brand, they think in terms of gaining brand recognition with existing and future customers. The same concept applies to SEO as well, it’s just that your target audience is different. With SEO, you’re targeting the likes of Google, Bing, and Yahoo. If performed properly, you’ll also be increasing your current and future customer engagement, but that’s more icing on this cake.
In case you’re wondering how branding can help SEO, let me run you through it real quick.
Let’s take a look at one of the largest brands on the planet – Nike.
Now, it would come as no surprise that Nike has a website. After all, they want to provide a place for customers to see what they have to offer. But when you begin to look at how they’ve grown their brand online, it’s also no surprise they have a Facebook page, a Twitter account, a Pinterest account, and the list goes on and on.
Now, I’m sure you’re wondering what this has to do with SEO. Ok, here it is. All of those social media channels were designed with one thing in mind, to funnel customers back to Nike’s brand. As a consequence of how these channels are built, they’re also funneling MASSIVE amounts of authority and trust back to Nike’s website. It’s this authority and trust that has turned Nike’s website into a true juggernaut when it comes to the authority and trust of their websites in the eyes of search engines.
Let me ask you a question. If tomorrow Nike were to launch a new line of women’s tennis sneakers called the Air Williams (after the Williams sisters), how long to you think it would take them to be #1 in Google for that search term? It would likely happen in a matter of hours. They wouldn’t need to build any links to the page, it would happen automatically due to the power they have created in their domain simply by building their brand.
What many small business owners don’t realize is that they can leverage this same power to turn their own websites into a trusted authority that will in and of itself help boost their website rankings. If you’re a plumber in Castle Rock, you’re competing with dozens of other companies to get that #1 position. Do you know how many of them are building their brand and properly leveraging it to build their website’s authority which in turn will increase their bottom line? I can tell you, it’s next to zero!
It’s this type of marketing that will put your business miles ahead of your competition in 2015. If you want to know know we can help you grow your brand and increase your bottom line, give us a call