With the release of Google’s new Panda 4.0 update just short of 2 weeks ago, many people have been in full on panic mode due to the hits their sites have taken. Even in 2014, many people haven’t learned that you can’t just run spammy content, or spammy links to a site and get away with it. Don’t get me wrong, there are exceptions to every rule. But, by and large most folks that are doing this type of work, whether content creation or link building, are not in it for the long haul. There there to make a quick buck. Whether that’s from getting their sites ranked hard and fast and making money before Google burns them, or by selling these types of services to their clients.
I ran across a request from a legitimate business requesting SEO services about 2 weeks ago. In their request they specifically stated that black hat SEO was okay. Would you care to take a guess as to why they probably mentioned that in their request? I would bet that it’s due to the fact that black hat SEO can be done on the cheap. What businesses like this fail to realize is that this type of SEO, while it may work today, it’s not sustainable for the long term.
And this gets us right back to the new Panda 4.0 update. So why are legitimate businesses worried about it? Well, in part it’s because they’ve decided to hire an SEO company on the cheap to do their SEO – and they got exactly what they paid for. They ended up with content on their site that was not original, or just generally low quality. Or even worse, they hired a company that built thousands of links to their site to get it ranked, when it wasn’t necessary had the proper strategies been employed to being with.
When you’re building a website that’s expected to generate revenue for your company, why would you expect anything but a disaster if you cut corners just to get the quick gratification of having your site on page 1? Yeah, you made it there, for a little while. But what is it going to cost you long term? If your site is beyond recovery, and I’ve seen many that are, your domain has been trashed and it’s time to start over. That doesn’t mean you have to get rid of your existing site, but you do have to be realistic that it will never rank again in Google.
I’ve seen many companies completely scrap a website and domain that has been a staple of their business for years due to bad SEO practices.
Look, if you’re running a business and you expect it to be around for more than a year, do the right thing go for quality. Yes, it does take a bit longer, sometimes quite a bit longer depending on the market, but it’s like the old adage – it’s the turtle that wins the race.
Oh, and one more thing. I don’t mean to be cliche, but I can’t emphasize this enough – content is king! Quality content will never be penalized. It’s what your customers want and it’s what Google wants! So why not give everyone what they want. This is one time where you CAN make all the people happy all the time.