Based on a recent report from Fleishman-Hillard, 89% of consumers are using search engines like Google, Bing, and Yahoo to find information regarding a product, service, or a business before making a purchase.
This number is actually staggering. I’ve seen numbers floated in the past that showed it a bit over 50%, but 89% is simply incredible.
So what does this mean for you? If you’re a business owner and you haven’t developed your online presence yet, or if you have one but potential customers can’t find you, you walking away from a LOT of revenue.
A key element to the study was that 79% of consumers stated they will “Like” or follow brands through various social networks in order to gather more information about a company and its services or products.
This means that by having a well crafted strategy, like pairing SEO along with social media marketing, you can help the reach of your business. What’s great about the social aspect is that when consumers begin to follow you, you’ve now created a direct channel for your marketing message to people who have already expressed an interest in your product.
If you haven’t developed your online marketing strategy yet, give us a call. Or head over to our discovery page and we can get started on your campaign right away!