For many people, the newest edition of Firefox was a fairly hum drum event. However, in the world of online marketing, and especially SEO, it caused a tremor.
It’s hard to believe that a new release of a browser would cause such a stir, but that’s exactly what happened. You see, the newest edition of Firefox no longer uses Google as the default search engine. It’s still possible to set it back to the default, but most folks just don’t bother.
So, if Google is no longer the default search engine, how does that impact the usage of the search engines?
Well, in the 2 weeks following the new release, #Yahoo saw its share of search engine traffic grow by a staggering 20%!
While Google is still the king, Yahoo has now planted a foot squarely into Google’s sandbox and shown that they’re not backing down.
This will, and should, have an impact on small business strategies who have been relying on Google for their traffic. After all, 20% of users just switch search engines.
If this is all news to you, I would encourage you to see if you’ve been putting all your eggs in the Google basket. If so, it may be time for a change.
While most search engines will work similarly, they each have certain nuances that must be understood in order to move your business to the top.
If you need help working our your organic search strategy, give us a call or visit us at www.tactixmarketing.com.