In the last couple of weeks, we’ve seen a company that #Google invests in get the dreaded Google slap! No matter what you’re doing for #SEO, you’re not immune to the long arm of Google.
This time it was Thumbtack – a startup that’s backed by Google themselves. They were slapped, and hard! No, the didn’t just drop a few pages in the rankings, they were deindexed – aka removed from Google!
It was reported that Thumbtacks webmaster received a notification through Google’s webmaster tools that it had received a manual action – there’s the slap – for soliciting paid links to its site to juice up their SEO results.
For companies like Thumbtack that live and die by their Google rankings, Google’s unwillingness to divulge additional information on what happened is quite unsettling. Was it just an overzealous reviewer? Maybe someone on their website review team clicked a wrong button? Who knows, we’re likely never to find out.
The difference between Thumbtack and the average local business is that for you, it would most likely take months – not days as in the case of Thumbtack – to have your penalty removed, even if it was in error.
It’s for this reason that you need to make sure your SEO company is adhering to the highest standards. Don’t wait until your site is penalized. Undoing a mess like this, all because you wanted to come out cheap, will cost you into the thousands, if not tens of thousands of dollars to have the sloppy work fixed.
If you’re looking to rise to the top of your local market results, give us a call and let us show you how the experienced pros at Tactix Marketing set the golden standard in quality SEO.