Author Archives: Scott Daves

Video Marketing for Your Small Business

In case you haven’t heard, video marketing is really big right now. It provides a unique way to get your message across to potential customers and many businesses are killing it with videos right now. I’ve talked with many clients about this new avenue for advertising and there are some myths that I need to […]

How Firefox Changed The Game

For many people, the newest edition of Firefox was a fairly hum drum event. However, in the world of online marketing, and especially SEO, it caused a tremor. It’s hard to believe that a new release of a browser would cause such a stir, but that’s exactly what happened. You see, the newest edition of […]

Why Your Local Business Should Focus On Local SEO

It’s not often that Entrepreneur carries stories about #SEO. When they do, their take is often very different from those of companies like Moz, which is generally more concerned about tactics. Yesterday they did post a great article making the case as to why you as a business owner should be concerned with local SEO. […]

Just When You Thought It Was Safe

So, you thought it was safe to go back into the (Google) waters again, huh? I hate to be the bearer of bad news, but the Penguin 3.0 update that Google began rolling out around October 18th is still ongoing. How can I tell? Well, for one, and I think I’ve mentioned this before, I […]

Measuring Your SEO Results

While I’ll be the first to admit, I don’t always agree with Rand Fishkin, he does bring up some good points about how to track and measure the results of your SEO campaign. Specifically, one thing that everyone should be looking at is conversion. This is only about 15 minutes and certainly worth the time […]